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The position in relation to other elements in an interface or interaction.


  • Menus are usually give a first position on a webpage. With in a menu there are main pages and potentially hidden subpages.
  • Blogs and applications that feed in new information are often in reverse chronological order, giving importance to the most recent information.
  • In text, the order we read something affects our understanding.



Order is an effective way to create hierarchy to direct a user through the product or to show the importance of something. The most important steps might come first: this could be the most critical steps or the ones that the user might do the most frequently.

Often used in conjunction with scale, weight, and color to show importance.

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